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Hard Market vs. Softening Market: Your Agency’s Game Plan for What’s Next

As the insurance industry moves from the hard market to a softening market, there are changes that directly impact your agency. In this webinar session, we’re bringing on an agency owner who’s been through this change before and found success, so you can learn how to plan and prepare.

Register Now30-Min Consult
Webinar - Hard Market Vs Soft Market
Webinar Length

60 minutes

Time and Date Info

Wednesday, July 22, 2026 @ 3:00 PM ET

The market is shifting, and the habits that worked in the hard market may not be enough to keep your agency growing as we head into a softening market.

Rising premiums covered up a lot of gaps for a lot of agencies. But as conditions begin to soften, clients are starting to shop, competition is picking up, and the agencies that built their growth on rate increases are starting to feel the effects of the changing market.

In this live webinar, Agency Revolution President Jason Walker sits down with Jarrad West of Clark West Agency, a multi-location independent agency owner who has navigated multiple market cycles and built real systems to keep growing regardless of conditions, to share the plays every independent insurance agency needs to make right now, and what you can do to plan and prepare.

Here’s What You’ll Learn in This Webinar:

  • How the softening market is already changing client behavior and what it means for your agency.
  • Why retention is your most powerful first move, and how to do it consistently.
  • How to protect your premium when clients start asking you to shop for them.
  • How to use your existing book to find organic growth through account rounding and cross-sell.
  • How to build a real referral and new business system that puts you in control.

Why Join the Webinar?

Whether you’re an agency owner, producer, CSR, the market is changing, and the teams that adapt now will come out ahead. It takes everyone to make this transition work.

In this webinar, a real agency owner shares the exact strategies he is using right now to protect his retention, grow his existing book, and drive new business in a softening market. We want you to walk away with a clear game plan you can start putting to work the same day.

Our agenda.

  • Impact of the Hard Market: Understand how years of rising premiums shaped agency habits and what that means as conditions begin to shift.
  • Softening Market Changes: Learn what is actually different now, how client behavior is changing, and why the agencies that prepare today will come out ahead.
  • Intentional vs. Transactional: Discover why the mindset shift from transactional to intentional is the single most important move your agency can make right now.
  • Retention Plays: Get practical strategies to protect your book of business, strengthen client relationships, and keep clients around even when the market gives them a reason to shop.
  • New Business Plays: Hear the real systems Jarrad West is using right now to drive consistent new business through account rounding, referral partnerships, and other strategies.

Our hosts.

Webinar Host - Jason Walker
Jason Walker

President,
Agency Revolution

Jarrad West - Headshot
Jarrad West

Ops & Growth Manager,
Clark West Agency

About Agency Revolution.

Agency Revolution is the leading provider of client engagement tools for the insurance industry. Forge, our cutting-edge website platform designed specifically for insurance agencies, provides a seamless online experience for both agents and clients. Fuse, our flagship marketing automation platform, streamlines communication with clients and prospects, allowing agencies to stay connected and engaged with their audience.

Register Today!

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