How to Use Marketing Analytics

📊 How to read your email performance metrics: Walk through the key indicators in your dashboard: delivery rate (healthy is 90%+), open rate (30-45% is a strong benchmark for insurance agencies), click rate (2-5% is typical), and suppression, bounce, unsubscribe, and complaint rates. Learn what each number means for your sender reputation.

📅 How to use the monthly bar chart and date range selector: See how your email activity trends over time by hovering over any month in the bar chart. Use the date range selector to compare the previous quarter, a full year, or all available Fuse data going back to your launch date.

🔍 How to drill into the Targeted Outreach table: Go beyond the high-level view and see how each individual campaign and broadcast performed, sortable by delivery rate, open rate, or suppression. Click into any campaign to break down performance email by email within a multi-step sequence.

📤 How to export your analytics data: Use the export feature to download a CSV with contact-level detail, including delivery, opens, clicks, bounces, and suppression reasons. This is ideal for quarterly leadership reports, team reviews, or comparing performance before and after a campaign change.

🗓️ How to build a regular analytics review routine: Learn a practical framework: a monthly 15-20 minute check-in to scan for red flags and compare metrics to benchmarks, plus a quarterly review to export data, identify trends, and make strategic decisions about campaign content, audience targeting, and send frequency.