How to Increase Email Engagement

???? How to read your email health metrics on the Fuse dashboard: Learn to monitor key indicators like your email open rate (a strong rate for Fuse users is 40 to 45%), your accounts with emails percentage, and your engagement score to understand how well your campaigns are performing.

???? How to set up the Unable to Email campaign: This internal campaign automatically notifies your staff when a customer is missing a valid email address, triggering outreach around policy expiration dates to stagger the workload and create a natural touch point for data cleanup.

???? How to set up the Invalid Email Address Notification campaign: Once your initial data is cleaned up, this campaign keeps things tidy over time by alerting staff the moment a customer’s email becomes undeliverable, so bad addresses never quietly pile up.

⚙️ How to customize each campaign for your agency: Walk through editing the recipient, subject line, and email body of each internal campaign so the right person gets notified and the message is clear enough to prompt action.

????️ Why email deliverability matters for your sender reputation: Understand how invalid emails can trigger bounce rates that damage your sender score, suppress future campaigns, and work against your agency’s ability to communicate, and how these campaigns protect against that.